How UK Heatwaves are Changing the Air-Con Debate
The End of the British Summer Myth
For decades, the British summer was defined by unpredictable drizzle, mild breezes, and the occasional burst of lukewarm sunshine. People complained about the rain, but rarely about the heat. That cultural baseline evaporated during the summer of 2022, when temperatures in the UK surpassed 40°C for the first time in recorded history. This wasn't a brief spike. It was a structural shift. As heatwaves become more frequent and more intense, the stereotypical British resistance to air conditioning is beginning to crack.
The traditional view held that air conditioning was a luxury for the Mediterranean or the tropics, a symbol of excess in a country that supposedly values
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